FIFA's host broadcast chief joins Sports Summit ahead of World Cup

Oscar Sanchez, FIFA's Head of Host Broadcast Production, is confirmed for the Sports Summit session "The World Cup: Broadcasting the Biggest Event in Sports" on Sunday April 19 at 5:05–5:30 p.m. in the West Hall Sports Theater. The 2026 FIFA World Cup runs June–July across the United States, Canada, and Mexico — placing it squarely in the production planning cycle for every broadcaster and technology vendor at NAB this week.

Sanchez's appearance is the first time a senior FIFA production executive has headlined the NAB Sports Summit, per available show records. His presence gives rights holders and infrastructure vendors direct access to the host-broadcaster perspective on signal distribution, IP workflows, and production scale for the most commercially significant live sports event in the US broadcast calendar this year.

The Sports Summit is open to all attendees with a standard show floor pass this year — a structural change that expands the audience for sessions like this beyond conference-pass holders. The World Cup session is one of eight on the April 19 programme, which also covers stadium technology, women's sports investment, and a Cincinnati Reds cloud-workflow case study.