Topic
#analyst
Industry-analyst commentary and research findings from NAB Show 2026. Covers independent perspectives on technology adoption, market trends, and the business dynamics shaping broadcast and streaming — including views from Devoncroft Partners and other research firms active at the show.
Devoncroft calls time on broadcast's proof-of-concept decade
Devoncroft's 2026 Executive Summit argues cloud, IP and remote workflows all work — the test now is running them reliably at flat budgets.
De Marchis: vendors pitching an AI strategy instead of product should stay home
Carlo De Marchis's pre-show read warns that buyers will ignore AI deck-ware and judge vendors on shipping product and macro-aware pricing.
Blue Lucy: AI governance is the real NAB story once pilots hit production
Blue Lucy argues the NAB 2026 conversation has moved past AI capability demos to AI control, with hybrid-first orchestration as the default.