Devoncroft survey finds media tech sector revenue fell 2.4% in 2025

Devoncroft Partners presented findings from its 2025 Big Broadcast Survey at its Executive Summit on April 18 on the NAB Show Main Stage. The headline number: aggregate media technology sector revenue declined 2.4% in 2025. The survey is described as the largest annual demand-side study of the global broadcast and media technology sector, drawing several thousand media professionals across more than 100 countries.

The revenue decline lands in a year when AI investment and cloud migration activity were both accelerating across the industry — suggesting that spending is shifting in composition rather than simply growing. Devoncroft tracks vendor momentum via a Net Change in Overall Opinion metric covering 48 suppliers across four global regions, giving buyers and suppliers a directional read on which companies are gaining or losing standing in the market.

The summit drew more than 400 senior executives and set the analytical frame for the week's floor conversations. The 2.4% decline figure is likely to surface in supplier positioning discussions through the show: vendors need to explain how their specific products are capturing a share of flat-to-down budgets, which is a different sales conversation than the growth-market conditions that characterised previous NAB cycles. CEO Josh Stinehour has described 2026 as a year where operational efficiency arguments will close more deals than capability roadmaps.