#cloud
Cloud infrastructure and SaaS platform news from NAB Show 2026. Stories cover multi-cloud media workflows, cloud-native encoding, storage costs, and the migration from on-premises hardware. AWS, Google Cloud, and Microsoft Azure all have a significant presence on the floor and in the Streaming Summit agenda.
AJA Video Systems acquires GPU encoding firm Comprimato
AJA Video Systems is acquiring Comprimato, a Czech GPU-powered live encoding software developer, to accelerate its BRIDGE LIVE IP product family.
JioHotStar session maps infrastructure for 72 million concurrent live viewers
JioHotStar described CDN strategy, encoding, and capacity management for 72 million concurrent ICC T20 World Cup viewers at the Streaming Summit.
Signiant adds Verify QC tool and previews Connected Intelligence platform
Signiant's Verify checks content against technical specs before workflows, while Connected Intelligence links external AI models to the platform.
NAB 2026 AI exhibitors up 82% as show reframes around sports and creators
NAB 2026 counts 238 AI-focused exhibitors, up 82% year-on-year, with the show expanding to two AI pavilions as focus shifts from hardware to ecosystems.
Dolby OptiView adds Ad Engine and personalized fan moments at Sports Summit
Dolby OptiView unveiled an Ad Engine and Sports Intelligence at the Sports Summit, with IBM and AWS joining on personalized sports streaming.
intoPIX brings JPEG XS SMPTE 2110 workflows to standard PCs at NAB 2026
intoPIX demonstrated zero-latency JPEG XS IP video at NAB 2026 with a new Titanium SDK letting SMPTE 2110 and IPMX workflows run on off-the-shelf PCs.
Grass Valley Framelight X eliminates file transfers in end-to-end production
Grass Valley showcased Framelight X at NAB 2026, a federated production platform that connects capture, ingest, editing, and publishing without file transfers.
Paramount+ details shared Fire TV architecture for Paramount+ and Pluto TV
Paramount+ engineers explained how a single Amazon Fire TV codebase powers both Paramount+ SVOD and Pluto TV FAST in a Streaming Summit session.
WBD CTO Saxena outlines Max global DTC platform at Streaming Summit
WBD CTO Avi Saxena joined Dan Rayburn at Streaming Summit to discuss Max's international expansion, localization demands, and AI's role in live delivery.
Frequency powers 160+ FAST news channels, targets 100,000 live events in 2026
Frequency announced Studio enhancements at NAB 2026, serving 160+ FAST news channels across 70 million US homes with plans for 100,000 live events this year.
AccuWeather moves broadcast operations to Amagi cloud managed services
AccuWeather migrated from satellite and hardware infrastructure to Amagi's cloud-based Master Control Room, consolidating linear and streaming distribution.
IABM rebrands as IAMT and launches MAI agentic AI discovery platform
IABM rebrands as IAMT at NAB 2026 and debuts MAI, an agentic AI discovery platform built on its accumulated knowledge base.
TwelveLabs ships Pegasus 1.5 model and Rodeo AI editing co-pilot
TwelveLabs launched Pegasus 1.5, a Rodeo natural-language editing co-pilot, and an Autodesk Flow Capture integration at NAB 2026.
SNS launches Outpost review platform, AI Suite, and Trio cloud storage
SNS announced three products at NAB 2026: Outpost at $99/month, an on-premise AI Suite, and Trio S3-compatible cloud storage at $6/TB per month.
Oracle stages first public multi-vendor MoQ streaming interop demo at NAB
Oracle and five partners ran the first confirmed public cross-vendor MoQ (Media over QUIC) interoperability demo at NAB 2026.
Devoncroft survey finds media tech sector revenue fell 2.4% in 2025
Devoncroft's 2025 Big Broadcast Survey, drawing thousands of respondents from over 100 countries, measured a 2.4% aggregate revenue decline in media technology.
Telestream debuts Pulse monitoring platform and UP cloud service for ST 2110
Telestream Pulse is a software-defined T&M platform for ST 2110; the UP service adds cloud-native ingest and orchestration, integrated with Grass Valley AMPP.
TVU Networks and Tencent Cloud launch joint cloud production platform
TVU Networks and Tencent Cloud announced a cloud-native media production and distribution platform at NAB 2026 opening day, built on TKE container services.
Quickplay launches AI social clip tool, lands Gray Media and TVNZ as customers
Quickplay debuted Social Signals at NAB 2026, an AI tool that turns trending moments into social clips in minutes, with Gray Media and TVNZ as new customers.
Panasonic and NEP certify KAIROS integration with NEP Platform at NAB
Panasonic's KAIROS switcher achieves certified interoperability with NEP Group's platform, enabling unified control over switching, routing, and allocation.
MediaKind MK.IO Multiview reaches 20 million subscribers via Charter and Comcast
MediaKind's MK.IO Multiview serves over 20 million North American subscribers, with Charter deploying for NCAA and Comcast adding viewer-assembled NFL layouts.
Calrec ImPulseV joins Grass Valley AMPP for unified audio-video production
Calrec's ImPulseV virtual DSP runs inside Grass Valley's AMPP platform, letting a single operator surface manage audio and video in software-defined production.
AWS Elemental Inference adds automated vertical cropping and clip detection
AWS Elemental Inference automates vertical video reformatting, key-moment clip detection, and personalized video generation for media workflows at NAB 2026.
Atomos Sumo PRO-19 combines 4K monitor, recorder, and switcher for $2,899
Atomos debuts a 19-inch 4K HDR monitor-recorder-switcher with NDI HX3, direct cloud upload, and 8Kp30 recording capability, shipping May 2026.
Knox Media Hub: cloud cost control, not adoption, is the real NAB 2026 pressure
Knox Media Hub analyst Clara Aler argues NAB 2026's headline themes reduce to one pressure: speed, cost visibility, and ownership over cloud infrastructure.
Jeff Kagan: AI separating broadcast winners from losers at NAB 2026
Analyst Jeff Kagan argues NAB 2026 marks an AI inflection comparable to the commercial internet shift, with carriers and cloud providers racing to react.
Sports Summit pairs AWS and 49ers on stadium tech as a broadcast topic
The Sports Summit's 'Stadiums of the Future' session features AWS and the 49ers on how next-generation venues generate broadcast-relevant data and feeds.
Streaming Summit adds AI-in-the-stack session on encoding, QC, and delivery
A Streaming Summit session puts operational AI inside encoding, QC, and delivery workflows — separate from the chatbot discovery and AI governance sessions.
Streaming Summit 2026 frames five tracks around unit economics, not growth
The Streaming Summit organizes 85 speakers around bundling, churn, FAST/AVOD models, workflow cost, and discovery — all pointing to monetization over growth.
Google Cloud cites 35% ROAS lift and MLB Scout as agentic AI proof points
Google Cloud names Cadent's 35% ROAS increase, Gray Media's 1,300-touchpoint AI operation, and MLB's real-time commentary as agentic AI at production scale.
Dalet ships Dalia agentic AI to enterprise production at NAB 2026
Dalet's Dalia moves to commercial availability at NAB, using natural-language orchestration to run multi-step media workflows from a single user request.
Analysis: hybrid infrastructure is the destination, not a step toward full cloud
NewscastStudio argues broadcasters have stopped asking when to go fully cloud and started asking how to make hybrid infrastructure reliable and profitable.
AV1 reaches mainstream planning threshold: 40% targeting 2026 deployment
Dan Rayburn analyzes NETINT's survey: AV1 will reach 57% deployment reach by end of 2026, with hardware acceleration diversifying away from pure GPU solutions.
Wowza demos AI quality control and Media over QUIC with Cloudflare at NAB
Wowza demos automated QC and AI-driven ad insertion with a live MoQ integration via Cloudflare, delivering CMAF over MoQT to Shaka Player.
Broadpeak launches packager-level Multiview for live sports streaming
Broadpeak's Multiview composes live sport feeds at the packager stage rather than the encoder, reducing load and sending one stream to all devices.
Microsoft steps up at NAB with Azure AI Copilot in newsroom and sports workflows
Microsoft's Simon Crownshaw says Azure AI Copilot underpins live workflows for the NBA, NFL, and Premier League — already deployed, not a roadmap item.
Synamedia Quortex PowerVu cuts affiliate distribution costs by up to 80%
Synamedia's Quortex PowerVu replaces satellite-to-IP affiliate distribution with an edge-playout model, avoiding full-feed decoding and cutting costs up to 80%.
Grass Valley expands AMPP Alliance with 14 integrated partners at NAB
Grass Valley demonstrates the open AMPP platform at NAB 2026 with over a dozen third-party integrations spanning robotics, automation, and cloud connectivity.
Harmonic doubles playout density with Spectrum X Plus and AI orchestration
Harmonic's Spectrum X Plus doubles channels per server and halves cost per channel, paired with a new AI orchestration service.
Devoncroft calls time on broadcast's proof-of-concept decade
Devoncroft's 2026 Executive Summit argues cloud, IP and remote workflows all work — the test now is running them reliably at flat budgets.
Blue Lucy: AI governance is the real NAB story once pilots hit production
Blue Lucy argues the NAB 2026 conversation has moved past AI capability demos to AI control, with hybrid-first orchestration as the default.
Avid launches Content Core on AWS with Amazon MGM as first customer
Avid unveils a cloud-native foundation unifying newsroom and post workflows, with Amazon MGM Studios already running Media Composer on AWS.
V-Nova argues video formats built for human eyes are wrong for AI workflows
V-Nova's Guendalina Cobianchi argues SMPTE VC-6 hierarchical encoding and GPU-accelerated pipelines are prerequisites for AI-native media workflows.
Avid and Google Cloud demo agentic AI inside Media Composer at NAB
Avid and Google Cloud will show Gemini-powered natural-language search, B-roll suggestion, and autonomous multi-step task orchestration inside Media Composer.
Adobe ships Color Mode for Premiere, Firefly Video upgrades, Frame.io Drive
Adobe enters public beta with Color Mode in Premiere, mounts Frame.io as local storage via Frame.io Drive, and adds Kling 3.0 models to Firefly Video.